Project Brief: Vibrant Truck Art Presentation
Client Overview:
Our client, deeply rooted in Punjabi culture and Lahore's architectural heritage, desires to showcase their dishes through visually captivating presentations. Inspired by the vibrant colors and intricate designs of traditional truck art, they aim to fuse this aesthetic with their brand identity, reflecting Punjab's essence and art forms.
Project Objective:
Create visually striking presentations highlighting the client's dishes, infused with the vibrancy of Punjabi culture, Lahore's architecture, and truck art. These presentations should evoke pride, tradition, and culinary excellence while aligning with the client's brand identity.
Design Direction:
Truck Art Influence: Bold colors, intricate patterns, and symbolic motifs.
Punjabi Heritage: Incorporate elements of Lahore's architecture and Punjabi art forms.
Vivid Color Palette: Rich and diverse, reminiscent of Punjab's lively streets.
Dynamic Layouts: Engaging compositions enhancing visual storytelling.
Presentation Structure:
1. Introduction: Overview of the project and design inspiration.
2. Truck Art Influence: Exploration of truck art and its significance.
3. Punjabi Influence: Architectural marvels of Lahore and Punjabi art.
4. Brand Identity: Discussion on brand values and design alignment.
5. Dish Presentations: Showcasing dishes in visually stunning layouts.
Target Audience:
- Food enthusiasts appreciating cultural diversity.
- Those interested in Punjabi culture, art, and cuisine.
- Potential customers of the client's culinary business.
Logo
Social Media Posts
X Stands
Invite Card
Animation
REGARDS
